IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
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Announcing Socialbakers Analytics for the Russian Social Media Platform VK
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
Urban Outfitters Preps for Holidays With Mobile Investments
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters. The retailer...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
Government Shutdown Could Delay Expected E-Cig TV Ban Again
The government shutdown could delay a Food and Drug Administration ruling that is expected to curb TV advertisements of e-cigarettes. The FDA had announced its...
Tweeting About Twerking Seen as a Lifeline for the TV Business
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin...
U.K. Mobile Ad Spend Climbs 127% Year-on-Year
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Xbox One’s Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch...
Mobile advertising to grow 7x fasterthan desktop internet ads
Mobile advertising is definitely on a growth spurt these days. According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of...
Millennial Media Launches Comprehensive Suite of Mobile Measurement Products
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
Autobytel Makes Strategic Investment in Newly Formed AutoWeb to Help Launch Innovative, Targeted PPC Marketplace for Online Automotive Advertisers
Investment Positions Autobytel to Capture Larger Share of Online Automotive Revenue; Help Auto Manufacturers Reach Highly Targeted Car Buyers IRVINE, Calif. & MIAMI – Autobytel Inc. (Nasdaq: ABTL), the...
How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
On the Trail With Bloomberg’s Billionaire Hunters
Last summer, David De Jong caught wind of Gunther Quandt, a German industrialist and Nazi, who founded an industrial empire that today includes BMW. De Jong wasn’t...
TellApart Acquires Email Marketing Optimization Provider AdStack
AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced...
