Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
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AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
Digital agency XM Asia agrees to acquire SoFresh in Vietnam
XM Asia Pacific, a JWT company, is set to acquire a majority stake in Sofresh, a digital creative agency in Vietnam. The deal, XM Asia’s...
APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013
It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was...
Mobile Lions juror Kerstin Trikalitis on APAC’s noteworthy performance
After spending five full days with some of the most prominent names of the marketing business, who specialise in mobile, Out There Media’s Co-Founder and...
#sowhoknew: CannesYe West
As expected, on day three of the Cannes Lions the irrepressible Kanye (CannesYe ?) West stole the show. In truth it was a sprawling, often...
Yahoo Moves Ahead With Tumblr Monetization Plans
Updated with comment from Yahoo Yahoo has been courting agencies for months, rumoredly circulating a blueprint to bring Tumblr sponsored posts off-site to Yahoo owned-and-operated properties,...
Australia, Singapore lead 21 APAC Mobile Lions shortlist
The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions. Of this, 21 entries from APAC are competing for the Mobile...
Smartphone is the Godzilla of Global Goods
Talk about a growth market. A new survey by eMarketer indicates that smartphones are where the action is: by the end of 2014, 1.76 billion...
Kickstarting business: dmexco 2014 sets up Start-Up Village
dmexco has upped its attention on start ups in 2014. Face to face with the key players, innovative start-ups can make initial contact with pioneers...
iProspect strengthens Hong Kong team
iProspect has appointed Gary Cheung as Digital Performance Director for iProspect Hong Kong. Reporting into General Manager Lawrence Yang, Mr Cheung will be responsible for...
Komli partners with Adquant to launch social ads platform
Komli Media has inked an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive...
SingTel’s Amobee to buy Adconion, Kontera for USD 235 mn
Digital advertising company Amobee is all set to acquire Adconion Direct North America and Adconion Australia as well as Kontera Technologies to strengthen its position...
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
The conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted...
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
