The convergence of mobile web and app
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Cathay Pacific turns aircraft into wedding venue for new campaign
McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolising the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon....
Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
Political Parties Need to Look at How Brands Control Their Media Narrative
This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
Havas Village Australia bags mandate for OFX & MyRepublic
The Havas Village has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities...
Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
Email: Top of the Morning, Top of Mind
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What...
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
Dan Salmon Approves Of LiveRamp’s Buys; Nielsen Gets Granular
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval...
What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner,...
Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor...
How programmatic out-of-home can aid influencer marketing campaigns
Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive...
Programmatic: The More Things Change, the More they Stay the Same?
In the latest column from the IAB’s Display Trading Council, council members give their views on what has changed in the programmatic space over the...
