Over-The-Top Video A Balance Between ‘High-Touch And Automation’ At AOL
AOL is building on its foray into long-form content, which it first announced at last year’s newfronts, by distributing the pilot of its documentary series,...
Tagged: website
Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar
In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives...
Malaysians need their MPs to be on the ball come Oct
A major announcement was made last week in Parliament that would have probably slipped the notice of most Malaysians, but which may have dire repercussions...
Digital: Malaysia Airlines’ biggest ally in mktg & comm post twin tragedy
Dean Dacko, Senior Vice President – Marketing, Malaysia Airlines had the most unenviable job for most part of 2014. The twin tragedy of MH 370,...
Power In Numbers: AOP Chooses AppNexus to Power Co-Op
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group,...
Peak Performance adds virtual pop-ups to the wilderness experience
Sunrise and sunset are the inspiration for a digital experiential campaign from outdoor sports brand, Peak Performance. Virtual pop-up shops in handpicked rural locations will...
Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Using content to drive commerce
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
‘Super’ Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
Alibaba’s Jack Ma on why Internet giants are such worrywarts
Alibaba Group Holdings Ltd founder Jack Ma said that the key for Internet companies to surviving and enjoying long and prosperous lives would depend on...
Social Media Marketing Slows Down in India
What’s the state of social media marketing in India? Things have been better, though not by that much. Research just released by Pitch Madison shows...
Email vs social: Which is a better form of marketing?
Marketers in the new age advertising are engaged in the buzz around social media marketing strategies. In 2014, marketers in India were seen exploring the...
Trending in India: ‘But first let me take a selfie’
The music video of Chainsmokers’ ‘But first let me take a selfie’ went viral on social media soon after its release and subsequently we saw...
