Gawker’s ‘bullshit-free’ approach to video
While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of...
Tagged: website
Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
3 ways in which retargeting can be advantageous
What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold,...
Flipkart’s Airtel Zero exit scores a point in favour of net nuetrality
Amid widespread debate and disagreements on the net neutrality issue that has attracted views from internet users across India, ecommerce giant Flipkart has decided to exit...
Google Likely to Face Charges in Europe for Antitrust Violations
Google Inc. has been told it will face charges by the European Union that it violated antitrust rules, people with knowledge of the matter said....
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
Google Gets Into Cross-Screen TV Forecasting
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling...
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
If ‘Game of Thrones’ was an ad agency
Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s...
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
LinkedIn’s $1.5 Billion Lynda.com Purchase Is All About the Data
LinkedIn has acquired online education startup Lynda.com for approximately $1.5 billion, the company announced today. The acquisition is LinkedIn’s biggest ever and gives the company...
Programmatic: not new, but strategic
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
