The business of social media: From blogs to DSS
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Tagged: website
Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
Mobile rising: Becoming a driving force in SEA
Two years ago, in its 2013 Global Survey of Trust in Advertising, Nielsen stated ‘Television, magazine and newspaper advertisements continue to be among the most-trusted...
YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
MCMC looking into TM outage behind global Internet slowdown
The Malaysian Communications and Multimedia Commission (MCMC) said it is looking into the issue of a Telekom Malaysia Bhd (TM) outage that reportedly caused a...
SG retail exporters rose by 22% in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
Apple’s WWDC gets more online visibility than Google’s I/O
Apple’s WWDC conference, where the company announced a new iOS and other products, generated 154 per cent more digital consumption of content than there was...
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
OpenX Rises to #1 in Pixalate Global Seller Trust Index For Real Time Bidding
#1 In Inventory Quality for Fourth Consecutive Month LOS ANGELES & NEW YORK – OpenX, a global leader in web and mobile advertising technology, announced...
O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’
Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
ZALORA grows customer base by 17% with programmatic advtg
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
APAC leads mobile-first business strategy globally
About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe....
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
