Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Tagged: website
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
How Programmatic TV is Changing Ad Currency
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media...
Why social listening is important?
Are we listening right? A question all marketers should give a thought to. Social listening has definitely become an essential addition to today’s digital marketing...
Facebook adds new ‘shop’ tab to push ecommerce
Taking another step to make it easier for brands to connect with consumers on the social media platform, Facebook is now testing a ‘shop’ section...
Alibaba opens second data center in Silicon Valley
AliCloud, Alibaba Group’s cloud computing arm, has launched its second data center based in Silicon Valley in the United States, addressing increasing demand for affordable...
Facebook wants to connect the ‘other’ 150mil Indonesians
It is the responsibility of all stakeholders, both public and private, to connect as many people as possible to the Internet, Facebook Inc’s vice president...
Top Platforms? Marketers Gravitate to Very Visual Social Sites
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, U.S. marketers are interested in...
Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court...
Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Instant messaging usage jumps 12% globally
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
