Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Tagged: website
Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato
Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
Second-Price Auctions And The Potential For Gaming The System
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko,...
‘Focus on your business’: 5 new years resolutions from agency creative leaders
We’re deep into January. Have you abandoned your New Year’s resolution yet? We start off the year by making promises to ourselves about how we’re...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
DMG Launches New Video Dashboard with Advanced Fraud Detection
Partners with Forensiq© to stop internet marketing fraud on automated platforms RAANANA, ISRAEL – DMG DSNR Media Group (http://www.dsnrmg.com/), a leading digital advertising company, has...
India Ad Tech Must Be Ready for Market Changes
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the...
Pfizer lures consumers to text with Viagra discounts
As FiercePharma’s Beth Snyder Bulik describes, “The ad opens with the now-familiar woman in a dark blue dress who asks, ‘Guys, want to save 50%...
The Age of Misinformation: Don’t Obsess Over Fake News
Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across the world, from news publishers...
Love at first sight: Reinventing video for marketers
First impressions matter so much because they happen fast, and they stick. We make these judgments in a nanosecond (it takes only seven seconds to...
GSMA Announces New Details for MWC Shanghai 2017
Ahead of the weekend, the GSMA provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, June 28 through July...
IPA Bellwether Report Q4 2016
Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth...
The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
Maxis reunites sisters in touching CNY campaign
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
