Watch out for content, programmatic and IoT: GSK’s Prashant Pandey
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their...
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Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity...
The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy!...
Stomping out click fraud: the plague of mobile advertising
A not-so-new but formidable obstacle to the growth of the mobile advertising market is click fraud. Its emergence has cost marketers over USD 11 billion...
Solving The ‘Law Of Ad Blocking’
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising...
Chris Cox on Facebook’s next big focus
What is Facebook looking at next? Chris Cox, Chief Product Officer at Facebook explained the vision for the social networking giant at a recent press...
EU Commission Working on New ‘Safe Harbour’; MediaMath joins IBM’s UBX
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data...
FB launches new ‘slideshow’ video ads for emerging markets
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on...
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
Turner Broadcasting Reducing Ad Time; AOL Brinks Back Alto
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
Singtel launches first-ever nationwide mktg push for SMEs
Singtel and Ogilvy & Mather Singapore have rolled out phase two of the 99 per cent SME movement to spur all consumers to support local...
