Data pick of the day: Ad blocking is here to stay
This year’s biggest debate had been on ad blocking, despite the fact that GlobalWebIndex’s data shows that it is still just 28 per cent of...
Tagged: website
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
Will U.S. Retail Sales Hit $5 Trillion in 2016?
According to the latest industry data, retail sales in the US grew 3.3 percent in 2015 and eMarketer estimates that growth “will pick up slightly...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Put consumers at the heart of your digital plan: GroupM’s Samraat Kakkar
Samraat Kakkar, Head Digital, Group M – Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as...
10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker’s situation in the country and finds out that, for some publishers, 30% of...
This YouTube channel makes more money from paid subscriptions than YouTube ads
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection...
‘Adoption, Implementation & Experimentation’, Interview With Ulrich Hegge, AppNexus
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Topsy, the Internet’s favorite social media analysis tool, has died at 8
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an...
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Five content marketing trends for 2016
It is no secret that 2015 was a big year for content marketing. But this only means that 2016 is going to be bigger. Estimated...
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
