How Promoted Pins Will Drive the Next E-commerce Revolution
Promoted Pins, Pinterest’s native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below),...
Tagged: website
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Microsoft Board Pushing for Faster Shift to Cloud Products
Board members at Microsoft are grappling with a growing concern: that the company’s traditional software business, which makes up the majority of its sales, could...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
Dentsu creates interactive photo on Instagram for Canon
In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for...
Consumers Sound Off On The FCC’s Privacy Proposal And They’ve Got Some Serious Qualms
AdExchanger | If the comments submitted to the Federal Communications Commission in response to its broadband privacy proposal are any indication, consumers feel a deep...
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
Have great content? Make the most of it
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
Yes, Premium Publishers Can Make Money from Mobile
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
When branding matters more
Content marketing is growing at an unprecedented pace for publishers and today, many have realised the potential, building their business and offerings to leverage this...
Customer Engagement Survey: Brands Failing to Meet Mobile Communication Expectations
Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new...
Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency’ Approach
AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design,...
Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
With Android Instant Apps, Google Is Quietly Transforming The Entire App Ecosystem
AdExchanger | The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps...
