How programmatic can breed loyalty
Asia-Pacific is the world’s largest digital retail market and the fastest-growing e-commerce region globally in 2015. The year ahead will be no exception, with a...
Tagged: website
The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
Trending’s secret sauce? Videos
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
Real-Life Adaptation of John Cena Meme Tops Viral Video Chart
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
How Thrillist created a cider ad that got 54 million views in two days on Facebook
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
Survey Reveals Global Differences in the Perceived Risk Web-Based Malware Poses to the Digital Ecosystem
ExchangeWire Research uncovers varied international understanding of web-based malware and how it negatively impacts the brand reputations of digital publishers, ad tech providers and their...
Forget Header Bidding, It’s Time for Server-to-Server 2.0
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to...
#MakeSomeRoom for diversity in marketing
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
FCB HK appoints Christopher Chan as Creative Director
FCB has appointed Christopher Chan as Creative Director for FCB Hong Kong. Mr Chan has more than 12 years of advertising experience with an exceptional track record...
Amazon Data Center to Open in U.K. Despite Brexit Uncertainty
Amazon.com’s cloud computing division remains “committed” to opening a London data center by early next year, even after the British public’s vote for the U.K....
IAB UK Study Calls for Common Sense in Tackling Mobile Ad Blocking
The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results,...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
Mobile first doesn’t mean mobile only
It’s hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the...
