Mountain Dew Crowd Sources Ad Media Buying
Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series...
Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series...
Most online publishers already know instinctively that a slow-loading website isn’t a good thing. After all, who has the time to browse around a website...
One of my colleagues sent me this link today: www.joy-lggm730.com/sg – it’s the local website LG uses to promote their gm730 handset here in Singapore. The...
In the last couple of weeks I have written a couple of blog posts around great use of Twitter as an advertising channel: Terminator case, Twitter cases...
First out is a nice website promoting the Polish beer Lech. The site gives you that summer feeling browsing through it (even if you don’t...
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 31/07/2009 · Last modified 16/01/2013
Microsoft finally persuaded Yahoo to surrender control of the Internet’s second most popular search engine and join it in a daunting battle — taking on...
After a bunch of great Twitter cases I found this really great case showcasing really clever use of social media integration (Like http://www.cph-ink.dk/?p=346 ): MoMA and...
Part 2 of great Twitter cases: Tweeding restaurant on wheels Restaurants on wheels have already come a long way… Now the taco truck—a longstanding institution...
I’ve been so and so regarding Twitter and I somewhat still am – to be honest I don’t really see why I should follow anyone...
Google has launched a free voice-based mobile internet search facility in India that has been built entirely by the internet search giant’s India engineering team....
APAC / Asia / Digital marketing news Asia (APAC) / Interactive marketing
by Copenhagen INK · Published 23/07/2009 · Last modified 16/01/2013
For those of you that doesn’t know what ColorCode technology is – here’s a brief overview: ColorCode Technology uses symbols like the ones below; they connect...
A couple of weeks back, Radian6 rolled out some new great features: The new release will provide powerful new capabilities with features developed on the...
Facebook has been a little quiet as of late. Apparently if you aren’t a search engine moving in on the flagship product of your sworn...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 15/07/2009 · Last modified 16/01/2013
Naver Japan search, the culmination of years of hard work by the Korean search giant, has finally been unveiled and is now available to some...
GoogleGoogle’s always been in heated competition with Microsoft. We thought that the competition was becoming hot again when the company behind the dominant Windows OS...
More