Digital marketing / Digital Marketing News / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/03/2013
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/03/2013
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/03/2013
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
How the Internet Generation spends its time: March GWI Report lnkd.in/SiHaNg
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/03/2013
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/02/2013
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 08/10/2012 · Last modified 09/09/2013
The World's best CV… http://t.co/hxdfPQuq # Facebook Studio :: Blog | Making Digital Brand Campaigns Better | Latest News and Updates http://t.co/F27rXXnx # P&G launches...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC) / Weekly Digital Marketing Update
by Copenhagen INK · Published 10/09/2012 · Last modified 09/09/2013
Turning Pins Into Purchase on Pinterest http://t.co/XaOX8PWF # The power of Facebook advertising [infographic] http://t.co/Kfm62FjH # Google re-enables YouTube uploads in Korea, following a 3...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 03/09/2012 · Last modified 09/09/2013
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 27/08/2012 · Last modified 09/09/2013
Facebook launches agency education programme | News | M&M http://t.co/UznLqYW2 # 4 ways P&G dominated the Olympics with online video http://t.co/G1MF7XQA # Facebook Redesigns Messages...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 06/08/2012 · Last modified 09/09/2013
Microsoft Replacing Hotmail Email Service http://t.co/Ptfl0Z5p # Actually Twitter Ads Beat Facebook for Clicks | Adweek http://t.co/WjL5v9rT # LinkedIn Will Integrate With The Next Version...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 11/06/2012 · Last modified 09/09/2013
The Year of Video: http://t.co/tJGovvIZ # Trio of experts discuss impact of digital on creative agencies: http://t.co/NPgVtLUG # Tide, P&G, Embraces Onion Lampoon of Their...
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