Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
Tagged: web
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
10 great examples of responsive design from around the world
Global News Canada Mitsubishi Motors Australia Alex De Fluvia: Spain British Council: Ukraine Comp.ly: United States Asia Web Net: Thailand World Wildlife Fund: United States...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
In Tracking Users, Pinterest Lays Groundwork for Ad Business
Pinterest is continuing the lay the groundwork for its ad business. The company announced that it will start recommending pins and boards to users based...
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
Google Tries to Channel TV Again with Chromecast
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
Is This the Worst Page on the Internet?
CafeMom’s arbitrage game with paid-distribution networks encapsulates the perverse incentives of the current publishing system. Via digiday.com
Congressman Introduces Bill To Legalize Online Poker
Last Thursday, Texas Republican Joe Barton proposed a new bill to legalize Internet poker. This legislation coincides with a bill proposed in June by New...
Tectumedia – A new player to support start-ups with Programmatic Buying
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first...
Ad Industry Proposal: ‘Do Not Track’ Should Let Us Track Anyway
With two weeks left until its own latest deadline to agree on “Do Not Track” standards for web browsers, a Worldwide Web Consortium working group...
Netflix in Talks for Another Season of ‘Arrested Development’
Netflix, the largest subscription video-streaming service, is in talks for another season of “Arrested Development,” said Brian Grazer, co-chairman of the production company, Imagine Entertainment....
