Adform European RTB Trend Report Q2
Consumers 7% more likely to click on online advertising during the weekend Click through rates are higher on Saturday compared to the rest of the week, while...
Tagged: web
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer...
Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
Is Programmatic Ad Buying Ready for Primetime?
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
Artisan Launches Industry-First Partner Program for Mobile App Conversion Rate Optimization
PHILADELPHIA – Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the Artisan Certified Partner Program designed to join Artisan’s mobile technology together with...
15 Surprising Stats About Online and Mobile Retail
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and,...
Wall Street Nervously Watching Apple Stores on Friday
As the new iPhone 5S and iPhone 5C arrive at Apple stores today, shares of AAPL are trading without much upward or downward movement. Investors...
Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
Brands Bet Millions That Apple’s iTunes Radio Scales Quickly
Like any new service, iTunes Radio will have zero users when it launches on Wednesday. More important, one of the key platforms for Apple’s highly-anticipated...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
Watch the Harsh Anti-iPhone Ad That Microsoft Pulled
On Friday, Microsoft posted a video on YouTube — apparently part of a series of pro-Windows Phone, anti-iPhone parodies — titled “A fly on the...
