India-Based Mobile Startup SilverPush Takes Aim At US Marketers
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users...
Tagged: web
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment
WESTLAKE VILLAGE, Calif. and NEW YORK – ValueClick, Inc. (NASDAQ:VCLK) announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O)...
Gerard Barron, Co-Founder and Former CEO of Adstream to Serve as Executive Chairman for Kannuu
Barron to Guide Business Development Initiatives, Accelerate Adoption of the Kannuu Video Search and Discovery Platform Kannuu Pty Ltd, a provider of search and discovery...
Criteo Pursues Further Growth in Southeast Asia via Hub in Singapore
Criteo officially opens its office in Singapore to accelerate cross-market growth and tap on expanding mobile population SINGAPORE – Criteo (NASDAQ: CRTO), a leading global technology...
Jerry Seinfeld on His Deliberately Bad Ads for Acura
Jerry Seinfeld’s prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. “We’ve just got to rope off...
YuMe Opens Office in Germany as They Continue Expansion in Europe
YuMe identifies Germany as a key market to their European expansion plan and appoints Richard Kidd as Country Manager NEW YORK – YuMe, Inc. (NYSE:...
Programmatic and Mobile Video to Take Europe by Storm in 2014
Adap.tv outlines 7 key trends for media trading landscape in the coming year. London — Programmatic media trading has gained significant ground in 2013 as...
Privacy 2014: NSA Use of Commercial Tracking Tech Reignites Debate
If you haven’t had a chance to read it yet, you really should pore through all of this Washington Post investigative piece on the National...
blinkx Closes Acquisition of Rhythm NewMedia Inc.
Leading Premium Mobile Video Advertising and Technology Platform Will Enable blinkx To Gain Market Share by Penetrating Mobile Business at Scale SAN FRANCISCO, CALIF.— blinkx,...
Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
Google+ Extends Reach Across the Web With New Social Ads
Google+ will extend its reach across the web in the guise of new ad units. Google has been testing new social ads composed of posts...
GE Designates Dec. 3 as ‘3D Printing Day,’ 3D-Prints Xmas Gifts
Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has...
Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
Integral Ad Science Receives MRC Accreditation for Viewability Product
NEW YORK, NY – Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it...
Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Discussing the Evolution of the Microsoft Advertising Exchange with Outlook.com
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives...
