Pizza Giant Finally Delivers… Mobile Marketing
This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more...
Tagged: web
ROI tops marketers’ digital challenges in China: Forrester
As online penetration approaches 50 per cent (670 million internet users) in China, the world’s most populous market, digital is on the top of marketing leaders’...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
The noose tightens on freedom of speech on the Internet
A worrying trend has emerged in the last few years, where intermediaries around the world are being used as chokepoints to restrict freedom of expression...
Fatfish seeks to list its mobile games investments on ASX
Internet venture accelerator Fatfish plans to spin off its mobile games studio investments as a separate entity, and subsequently list it on ASX, writes Goh...
How big data gave TV ads a new lease of life
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
Smart content, the road forward
We always look back at the past year and pick upkey learningsfrom which we resolveto learn more or understand the following year. 2015 is no...
Over-The-Top Video A Balance Between ‘High-Touch And Automation’ At AOL
AOL is building on its foray into long-form content, which it first announced at last year’s newfronts, by distributing the pilot of its documentary series,...
Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar
In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives...
Malaysians need their MPs to be on the ball come Oct
A major announcement was made last week in Parliament that would have probably slipped the notice of most Malaysians, but which may have dire repercussions...
Power In Numbers: AOP Chooses AppNexus to Power Co-Op
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group,...
Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
