GSMA Announces New Details for MWC Shanghai 2017
Ahead of the weekend, the GSMA provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, June 28 through July...
Tagged: web
The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...
How second-price auctioning can create headaches for publishers
The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of...
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
Singapore’s EDB signs 3-year partnership with O&M
As Singapore’s Smart Nation agenda gathers pace, WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) have collaborated on a three-year strategic initiative...
My nightmare trying to understand header bidding
I understand the theory and the different components of the RTB ecosystem, but after reading countless articles it seems that the reality is a complete...
Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to...
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
‘You might as well get going’: Late newsroom start times have gone the way of drink carts and private offices
Staffers of The Boston Globe learned last week that as part of a newsroom reinvention, most of them would be expected to start work at 9 a.m. The...
How celebrity death hoaxes power fake news
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
Why Brands Are Getting It All Wrong on Instagram
Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the...
#sowhoknew: What happens in Vegas…a preview of CES 2017
The 50th iteration of the geek-fest that is the Consumer Electronics Show kicks off on 5th January under the banner of ‘The Future is Now’....
Blis signs global partnership with Moat on viewability
Blis has signed a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
IoT Will Top The FTC’s 2017 Hit Parade
AdExchanger | When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the first iPhone came...
