Five content marketing trends for 2016
It is no secret that 2015 was a big year for content marketing. But this only means that 2016 is going to be bigger. Estimated...
Tagged: web
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
What Happens When Big Data Doesn’t Work?
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by...
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Facebook launches APAC’s first SME Council in India
In a bid to get more small and medium enterprises (SMEs) on the platform, Facebook has launched the first SME India Council in Asia Pacific....
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
Another ‘carrot’ for publishers on Facebook – Instant Articles
Facebook has beta launched Instant Articles across Asia. As more people get their news on mobile devices, Facebook looks to offer a faster and richer...
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key...
The Move to Trading on Viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science....
Data pick of the day: Google+ more popular than you think
As Google+ redefines its image to focus on communities and collections, GlobalWebIndex looks at why the social network is more popular than you might think....
Mobile Video Ads: Don’t Shoot the Messenger
With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video...
Analysis: Cloud juggernaut Amazon rolls on
At the recent re:Invent 2015 conference, it was quite evident that Amazon Web Services wants to rule the world, at least in terms of cloud...
Traditional TV: The Next Emerging Device
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Twitch Competes On Bandwidth Usage; Groupon’s New CEO Is Optimistic
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that...
Data pick of the day: Younger audiences discover more brands online
Globally, 31 per cent of internet users say they find new brands or products from ads they’ve seen online, making this the fourth most important...
What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
