How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content
AdExchanger | VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE...
Tagged: web
Digital disruptions: Survival of the smartest
Look around and chances are you would find more connected devices than humans! Our existence is more virtual – given the amount of time one...
Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
Asian consumers excited about a connected future & IOT: Report
Consumers in APAC are more likely to be interested in the idea of digital connectivity and Internet of Things than the global average, according to...
Hearst’s new vertical video ads take a vertical cue from Snapchat
Vertical video has become ubiquitous in the world of apps and social media. Now, it’s bringing a new shape to ads as well: Hearst last...
Ask the expert: Can mobile programmatic truly deliver?
It is true that there are some limitations to programmatic mobile when compared to desktop. Generally speaking, post-click (or tap) attribution on mobile is lower...
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says
A report from GroupM shows just how fast China’s advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for...
Advertising Could Be The Key To Unlocking Emerging Markets
AdExchanger | People like to talk about the next billion Internet users – but “you don’t get there by navel-gazing in North America,” said Nathan Eagle,...
Brands Need To Focus On The Customer Journey, Not The Destination
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
‘Trying not to go to war’: Forbes and Adblock Plus spar over ad blocking
It didn’t quite come to blows, but there was plenty of conflict when Dish and Forbes took the stage with leading ad blocking software maker, Adblock Plus. They were...
Merchants need to improve the mobile shopping experience
Many sectors are under-performing and have a long way to go to in delivering the optimum consumer experience. Mobile has become central to the consumers’...
Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their...
How Not to Survive the Ad-block-alypse
It seems that everybody is weighing in on the issue of ad blocking and the impact it’s having on the UK economy, but with opinions...
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising...
Indonesia’s tax crackdown on foreign Internet/ OTT companies
The Indonesian Government is cracking the whip on Internet companies that have been providing their services in the country but have not been paying taxes, with...
