With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
Tagged: video
ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
Multichannel is the Marketing Multiplier: Global Report Shows Cross-Channel Advertising Triples ROI for Brands
137% increase in multichannel brands in 2013; Cross-channel consumers convert 24% more REDWOOD CITY, Calif. – In 2013, there has been a 137% global increase in...
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Vox Media Raises $34 Million to Expand Video Business
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company...
MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns
Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions,...
Hulu CEO Pick Said to Be Fox Exec Experienced in Negotiating With Pay-TV Services
Hulu, the video streaming service controlled by Walt Disney Co. and 21st Century Fox. is close to naming Fox executive Mike Hopkins as its CEO,...
Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the...
Ustream’s LiveAd Combines Power of Live Video with Digital Advertising
Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement SAN FRANCISCO – Ustream, Inc., the leading video technology...
Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings. Starting in November, Comcast subscribers will be able to...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
Tablets are “Awareness Machines”New study shows tablets best for video ad recall
Video ads are proving to be an increasingly effective means of communicating with consumers. However, with consumers now able to view video on smartphones, tablets,...
Video Networks Alloy Digital, Break Media to Merge Into Defy Media
In the latest sign of consolidation in online video, two major online video networks and production companies, Alloy Digital and Break Media will merge to...
CPXi Acquires AdReady
CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York – Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic...
DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin...
