10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Tagged: video
‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’, by Pierre Naggar, MD Europe, Turn
It’s nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre...
Sociomantic Labs – Advertising’s Fastest-Growing Independent Startup – Heads North, Launches Operations in Stockholm
Sociomantic Labs — Advertising’s Fastest-Growing Independent Startup — Heads North, Launches Operations in Stockholm Global Expansion Continues With New Office to Service Cool Clients in...
Adform RTB Trend Report Europe Q3 2013
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by...
The Weekly Digital Marketing Update @ Copenhagen INK (02-12-2013)
Asia Digital Marketing News Retailers Go All In on Mobile, Online Marketing for 2013 Holidays Data Driven Advertising Rubicon Project Expands Operations in France, and...
Video: IPONWEB’s Boris Mouzykantskii on ‘Unpacking the Black Box’ — ATS London 2013
In yet another insightful presentation from IPONWEB’s Boris Mouzykantskii, he pulls back the veil on ad tech, beginning with the evolution of the market, then...
IAB Issues Final Digital Video Rising Stars Style Guide & Technical Specifications to Drive Digital Video Advertising to Scale
Next-Generation Ad Units Already Garnering Strong Adoption Due to Their Deep Interactivity and Engagement Benefits NEW YORK – The Interactive Advertising Bureau (IAB) issued the final...
Behind the Bot: Spider.io Video Shows How Impression Fraud Works
By Zeus, I declare this holiday Botsgiving! Related Event: Publisher Forum Via Admonsters
Digital Media Vets Ponder the Future
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
Rewind: Young John Slattery Can’t Believe His Luck in This 1980s Sports Illustrated Commercial
There was a time in the ’80s when men rushed into video stores searching for VHS (or Betamax) tapes of sports bloopers. And those men...
The Weekly Digital Marketing Update @ Copenhagen INK (25-11-2013)
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
Ace Metrix MOBILE HD 2.0 Application Delivers More Data Than Ever to Marketers on the Go
Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard...
Video: An Early Look at Targeted Advertising on Smart TVs
The promise of targeted TV advertising has remained mostly that, a promise. But experiments and small-scale rollouts abound, including efforts at DirecTV, Invidi, Comcast and...
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S,...
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2013)
Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation...
Street Fight Summit: Location-Based Ads and the Magic Metric
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
