The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the...
Tagged: video
Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
Facebook’s Q3: Sustaining Ad Revenue Growth, And Seizing On Ad Tech
Facebook’s Q3 ad revenue grew 64% in the third quarter, beating Wall Street expectations during a period when the company rapidly pressed its advantage in advertising technology. Between...
Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a...
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to...
Doing digital on a budget: How 5 shops created great work on the cheap
In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on...
Adelphic And Affiperf: No Cookie Targeting? No Problem
Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since measurement and buy and...
Why Mobile Programmatic Is The Future
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion...
Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
Dulux India invites consumers to end a 10-sec tale
Dulux India’s new marketing strategy has come forth to integrate the fad around visual interaction and creativity to ensure high level of brand engagement from...
ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers...
Data pick of the day: 50% mobile users in India use Skype’s apps
Skype’s application are used by nearly 50 per cent of the mobile users in fast-growth market – India. It is eyeing such markets as potential...
Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last...
