Why brands need to focus on visual storytelling on FB
Across the globe, people are using mobile devices and adopting visual language to communicate. As a result, video consumption is sky-rocketing, particularly in high-growth regions....
Tagged: video
Viewability: Publishers are taking the brunt, but the buck stops with brands
This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets...
Open source video company Kaltura streaming into Asia
Fuelled by another round of funding, Kaltura is aiming at Asia where it believes its flexibility – in terms of both business model and technology...
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
Facebook Video Learning Curve; Targeting Connected Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers...
VIDEO: The FTC’s Mary Engle Addresses Publisher Accountability For Native Ad Disclosure
Earlier this week, Mary Engle, the Federal Trade Commission’s associate director of advertising practices, suggested to attendees at AdExchanger’s Clean Ads I/O conference that publishers could be held...
Just what is ad mediation anyway?
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Mediahub: The Completion Rate Is Still A Viable Video Performance Metric
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes...
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Reddit Upvotes Video, Plots Publisher Tools
When Reddit revealed it would produce original video, code for “more premium content,” it was right in line with its pitch to brand advertisers –...
HotelTonight Users Give Mobile Video A Warm Reception
Travel is a tricky category. It’s generally one of the top things people want to spend their money on – but it’s also not something most...
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
MMA Touts Jury and New Categories for 11th Annual Global Smarties
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
Genesis Media Teams Up With Moat To Push More Viewable Video Impressions
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
