Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
Tagged: video
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
AOL takes over majority of Microsoft’s ad business
AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and...
Perfect Pair: Dog and Owner Put Kleenex On Top Viral Video Chart
Continue reading at AdAge.com Via AdAge
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
As Viewers Migrate To Mobile And Connected TV, Data Helps ESPN Gauge ‘Total Audience’
AdExchanger | As video views shift from desktop and linear to mobile and over-the-top – Hulu, for instance, just revealed more than 58% of streams...
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
‘Fast-track Asia’ Main Driver of Global Ad Spend; Blismedia Working to Add “3rd Dimension” to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’...
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
Cheil’s Peter Kim predicts 10-points of social media’s future
As digital impacts and transforms all media, Peter Kim, Chief Digital Officer, Cheil Worldwide, believes that it will change social media from its present form....
Week in Review: Content wars heat up, on all fronts
It has been a busy week for the ecosystem, and for DNA! While MDeC works to strengthen the gaming ecosystem, DNA does the same by...
