#mavericksindigital: Online video, the next boom for Japan
Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media...
Tagged: video
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Adobe And Videology Tackle OTT Video Sales Hurdles
AdExchanger | If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet....
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell...
APAC: 90% ad professionals use programmatic for mobile
The majority of programmatic adopters within the APAC region use programmatic for mobile and video – giving it a much higher use ratio than the...
Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
Double Digit Growth in Video; Rich Media Trumps Banners
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
The Era of Programmatic Creative
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
Programmatic advtg grows across formats in ANZ: TubeMogul
TubeMogul, an enterprise software firm for brand advertising, has reported an increase in programmatic advertising activity across all key ad formats in Australia and New...
See the Spot: Old Spice Duo Makes Real Peace After Faux Pax
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
