Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Tagged: video
Viacom18 Chooses Ooyala Pulse To Monetize New Over-The-Top Service, Voot
The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals LONDON, UK. – Ooyala, a Telstra subsidiary and a leading...
Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World LOS ANGELES – Rubicon Project (NYSE: RUBI),...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
‘I’d Watch It if I Liked It’: Why Programmatic TV is a Must from a Consumer Perspective
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
Have great content? Make the most of it
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
CafeMedia’s Millennial Lifestyle Site Revelist Revs Up Video Growth
AdExchanger | While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million...
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
Glipsa Acquires Mobils in Brazil; Ve Interactive Arrives in Colombia
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets;...
Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
