The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
Tagged: video
ConvertMedia Launches Industry’s First DIY Outstream Video Ad Management Platform
Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio New York, NY – ConvertMedia, the high impact breakthrough video ad solution...
Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile...
Trending’s secret sauce? Videos
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG:...
Real-Life Adaptation of John Cena Meme Tops Viral Video Chart
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
How Thrillist created a cider ad that got 54 million views in two days on Facebook
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
Review: BenQ W2000 projector, IMAX in your home
The BenQ W2000 is a truly impressive 3D projector aimed at the crowded home theatre market. Although it is slightly more expensive than entry-level models...
The End Of The SSP Era
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes,...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
Video Advertising is an Untapped Opportunity for B2B Companies
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it’s...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
Mobile programmatic is now an established digital channel: Stats
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.” In its Global Mobile Programmatic Trends Report...
New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
