Outbrain bolster APAC leadership team with two senior hires
Outbrain has strengthened its leadership team in Asia Pacific with the appointment of two industry veterans – Fionn Hyndman as Commercial Director, APAC and Daniel...
Tagged: video
Adknowledge Asia & metaps+ partner on social mktg campaigns in Korea
Social and video advertising technology company Adknowledge Asia has partnered with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international...
Innisfree gets YouTube stars together to target Malaysian millennials
Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customisation offering for their range of cushion compact...
Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
Rounding Up ROI: Visa and Oracle Debut Solutions to Help Merchants Measure Digital Ad Success
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
AppNexus Raised $31M; Slate Is Kicking Its Facebook Habit
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp...
It’s R.I.P. for SSPs: Here’s Why
Looking at the ad tech landscape, I cannot help but be struck by the number of dubious companies vying for a cut of the marketing...
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
A look at Time Inc.’s new Life VR app
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
Looking for Programmatic to Mark Australia’s Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the...
European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe
Paper released in collaboration with dmexco & IAB highlights key strategies to reach global liquid audiences across screens and platforms Cologne, Germany – YuMe, Inc.,...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
The rise and fall of Mode Media
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
