US Sen. Schumer Seeks Retailer Disclosures For Location Tracking
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do...
Tagged: us
Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Can Oliver Stone (?!) Convince Americans to Protest Against the NSA?
The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
A HOT TWITTER GAME TO SEARCH FOR THE MOST ENDORSED DIGITAL COMMUNITY MEMBERS
6 – 7 November, 2013 Istanbul, Turkey One shall fly Business Class and stay in 5 star hotel in Istanbul to visit the Global Webit...
‘Why Tag Management Systems are the Logical Data Platform’, by Jon Baron, CEO, TagMan
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the...
Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IAB
Mobile Climbs 145% & Digital Video Rises 24% Year-Over-Year NEW YORK – Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet...
The Viewability Quandary: How to Make It Work & Who Will Actually Use It
It’s funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even...
ChoiceStream’s October Audience Cost Calendar Reveals Six Month High for Travel Segments in Online Advertising
BOSTON, MA – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...
Shiny Ads Enhances Programmatic Direct Platform for Publishers and Ad Buyers
Shiny Ads Direct solutions increasingly automate the buying and selling of premium guaranteed advertising NEW YORK, NY, and TORONTO, ON – Shiny Ads, the innovator...
SpringBoard Video Strengthens Its Social Offering with New 3D Ad Unit
LOS ANGELES – Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced the newest component to its social video offering: the 3D Out-of-Player...
Nielsen Launches “Nielsen Twitter TV Ratings”
Metrics include first-ever measure of how many people view TV-related Tweets NEW YORK – Nielsen, a global information and measurement company, announced the commercial launch of...
iQ media Delivers on the Promise of cliQ 4.0
iQ media’s New Version of their Flagship Product, cliQ 4.0, Provides New Tools that Raise the Bar in Business Intelligence and Content Marketing DOYLESTOWN, Pa....
Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix
Camaraderie and Humor Feature Prominently Among Top Ads of the Quarter MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in television and video advertising analytics,...
GroupM Partners with SpinMedia to Launch Original Online Video Series
“Stylist On Set” Will Be Hosted by Celebrity Stylist and Creative Director Johnny Wujek NEW YORK & LOS ANGELES – GroupM Entertainment and SpinMedia announced a...
How to Fix the Republican Brand Problem
The end of the government shutdown Wednesday came with both good news and bad news for the Congressional Republicans who so bitterly battled President Obama over...
