Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start...
It’s the festive season and as we spread happiness, love and gifts all around, what better time to think about whether our brands can achieve...
About 94 per cent of video ads served in SEA food and drink campaigns are 30 seconds in duration, despite securing over 20 per cent...
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
Global advertising is predicted to reach USD547 billion (+ 4.4 per cent) in 2017, with digital’s share to reach 33 per cent, according to the latest figures...
Global technology firm Adobe, in conjunction with iflix, the Internet TV service for emerging markets, have announced the companies’ long term strategic engagement. Over the next...
WPP AUNZ has unveiled WPP’s Global Retail Practice called The Store in Australia/NZ. The Store coordinates all of WPP AUNZ’s holistic path to purchase marketing...
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
Ogilvy Australia has continued its push into the innovation space, announcing its development of, and investment into, a new global platform called Padlokt. Padlokt is...
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform,...
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts. The Zenith report, which...
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