Google’s Fight Against Bad AdsOver 500 million ads blocked in 2014
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
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Treasury Wine Estates appoints JWT as global marketing services provider
Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications,...
Why Twitter’s more popular on Madison Avenue than Wall Street
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
Dentsu Aegis Network acquires majority share of BWM Group in Australia
Dentsu Aegis Network has acquired BWM Group in Australia, scaling its creative credentials in the market and strengthening the Dentsu Aegis Network business in Australia....
Nissan goes to Super Bowl ‘With Dad’
In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy...
Echo Chamber: Revealed, the Facebook Ad Tech Strategy… And it’s Kind of Like Google
In his weekly missive, Ciaran O’Kane, ExchangeWire, CEO explains how Facebook’s increasing forays into the ad tech sector is where ‘the rubber meets the road’...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
What if Google got into the telecommunications business?
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
Bloomberg aims for broader audience with new site
Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new...
Axiata believes it's not too late to tackle digital media play
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last...
Disrupting industries, and Vertex Venture’s double purpose
Singapore-based Vertex Venture Holdings Ltd invests in disruptive technologies and companies in Asia and the US, hoping to make a profit – but also to...
In APAC, Mobile Consumers Are Very Different – From Each Other
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
