Pepsi helps ‘Light up Lives’ in Pakistan during Ramadan
PepsiCo Pakistan collaborated with Walter Pakistan to launch a nationwide campaign called ‘Lighting up Lives’ for the month of Ramadan. The campaign invites consumers to...
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Mobile rising: Becoming a driving force in SEA
Two years ago, in its 2013 Global Survey of Trust in Advertising, Nielsen stated ‘Television, magazine and newspaper advertisements continue to be among the most-trusted...
Jack Dorsey returns to Twitter as Dick Costolo steps down
Twitter’s Chief Executive Officer Dick Costolo has decided to step down, effective July 1, 2015. Twitter’s Board of Directors has named Jack Dorsey, Co-Founder of...
YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
SG retail exporters rose by 22% in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’
Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first...
From brace wax to US$500K funding … in one month
It has taken Be Malas, the SMS-based request service, just one month to raise US$500,000 from Singapore-based Japanese fund KK Fund. It has now launched...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
ZALORA grows customer base by 17% with programmatic advtg
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
Throwback Thursday: The politically incorrect years
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
Asia’s Uniqueness Requires Different RTB Approach
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Dentsu Aegis Network acquires majority share in Flexmedia
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
