Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Tagged: us
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Rubicon SEC Filing: Chango’s 2014 Revenues Were $37M, But Retargeting Firm Wasn’t Profitable
AdExchanger | Chango recorded 2014 revenues of $37 million prior to its acquisition by Rubicon Project, according to a new US Securities and Exchange Commission...
AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul...
Malaysia unveils IoT roadmap, expects US$11bil income boost
Malaysia has rolled out its National IoT Strategic Roadmap, with the expectation that the implementation of the Internet of Things (IoT) would contribute RM9.5 billion...
Etihad Airways Partners airlines appoint Starcom as global media agency
It is another round of good news for Starcom Mediavest Group in India. After winning the media mandate of Dabur India last month, in a global...
Shripad Kulkarni is Vizeum’s India MD as S Yesudas pursues new role
After serving as the Managing Director of Vizeum India for over six years, S Yesudas, has decided to pursue new interests, moving on from his...
WayWearable blends IoT and skincare analytics in hardware push
Combining skincare and wearable tech, South Korea’s WayWearable is chasing a US$490bil market but is all too cognisant of the unique set of challenges a...
Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
The Reddit Revolt of 2015, explained for normals
Reddit, the collector of Internet ephemera and petri dish of memes, is in full meltdown mode. The self-proclaimed homepage of the Internet devolved into chaos in...
Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m
In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the...
Barton F. Graf: We can be serious, too
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
Singapore: From Smart Nation to Code Nation
The Infocomm Development Authority of Singapore (IDA) and US technology giant Microsoft Corp have embarked on an ambitious plan to transform Singapore into a ‘computational...
Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
