Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
Tagged: us
Why Wendy’s went upscale on Instagram
Wendy’s Instagram account has, until last month, been full of quirky, silly images like a heavy-metal devil’s horn sign constructed out of fries or “#BBQAMERICA” spelled out on...
Criteo Continues Growth Streak, Adding 730 Customers And Hefty Revenue Gains
AdExchanger | French performance marketing company Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73...
Wunderman Philippines adds three GSK brands to kitty
Wunderman has furthered strengthened its relationship with GlaxoSmithKline (GSK) in the Asia Pacific region, with the pharmaceutical company tapping Wunderman Philippines to lead work for...
Time Inc. Adds Audience Categories As ‘Programmatic Print’ Takes Off
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
#DigiTales: Why FMCG brands should invest in digital media
There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time...
Instagram’s mobile ad revenues to reach $2.81 bn worldwide in 2017
Social media platform Instagram will bring in USD 595 million in mobile ad revenues worldwide in 2015. By 2017, the global mobile ad revenues of...
Social Media Week – London
14 to 18 September, 2015 London, UK Special Discount for MobiAD Readers! Social Media Week London is a week long conference that provides the ideas,...
ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume...
Virat Tandon named CEO of Mullen Lintas; Shriram Iyer is NCD
Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group...
“An App Is Not Enough” Raising the bar on mobile apps for retail
Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers. Mobile apps are no longer really optional for leading retailers, having a...
Why partnerships matter for Facebook
When Facebook first announced its agenda of over a 100 meetings at this year’s Cannes Lions International Festival of Creativity, one only wondered what the...
Fiat Chrysler Recalls 1.4 Million Cars After Jeep Is Hacked
DETROIT — Fiat Chrysler will recall 1.4 million vehicles to close the software loophole that allowed hackers to remotely take control of a 2014 Jeep...
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Gawker’s real business problem: It’s too small for the modern media economy
When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its...
