Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up...
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Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
The Stage is Set: Apple to Unveil Next-Gen iPhone and More Today
The moment of truth has arrived. Apple is ready to take the stage and show the world what’s next. As far as we can tell,...
Helping Malaysian companies grab a slice of a US$30bil market
The Malaysian Government has made software testing an important pillar of future economic growth, and aims to help local companies capture a slice of a...
#sowhoknew: What does Facebook REALLY know about you?
Cambridge University reckon their new ‘Apply Magic Sauce’ app knows more about you than your family and friends based purely upon aggregating data from your...
Not just biz processes, entire economy becoming digitised: dmexco Directors
The countdown for dmexco has started, as digital marketing experts from around the world will gather in Cologne, Germany from September 16-17, 2015. Christian Muche,...
METRO GROUP & Alibaba partner to promote ecommerce in China
METRO GROUP has signed a strategic partnership with the Chinese online and mobile commerce company Alibaba Group to promote business in China’s rapidly growing e-commerce market....
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Concern and confusion greet Indonesia’s new smartphone rules
Indonesia has a trade deficit of US$1.9 billion, and its Government is trying to tighten the outflow with a new regulation could adversely affect the...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
#sowhoknew: Google noodle their logo…love it or loathe it?
After a decade of use, Google ditched their old logo last week in favour of an ‘all new and improved’ (?) version. Some of the reactions...
Social Media Marketers Take Note: Women Way More Likely to Use Pinterest
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted a substantial audience of committed...
ATS London: An Industry in Flux & Why You Must Attend
We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s...
Understanding 3Ws of the first-party data: What, why & where to use
Consumers are on the move, always seeking to find out what’s hot, and permanently online – in other words, they’re always-on, and it’s tough for...
The AUG Agency acquired by investor Bernard Lim
The AUG Agency has been acquired by a Private Equity Investor and Venture Capitalist, Bernard Lim. Mr Lim has taken a 85 per cent stake...
