When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a...
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Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading,...
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Five questions to eYeka on ideas crowdsourcing
‘An idea can come from anywhere’, the mantra is cornerstone for most marketing advice. eYeka, however, takes the advice quite literally as François Petavy, CEO...
Facebook eyes TV dollars with new brand ad tools
Facebook is rolling out a slate of new advertising products which are aimed at attracting the TV advertisers to the one and a half billion...
Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches ‘Automated Guaranteed’; UK marketers find...
#sowhoknew: A ‘dislike’ button on Facebook? I dislike…
Mark Zuckerberg has finally raised the notion of introducing a ‘dislike’ button on Facebook but it seems that many users (myself included) believe the idea...
Microsoft Asia appoints VP for Microsoft Business Solutions
Microsoft has appointed Simon Davies as its new vice president of Microsoft Business Solutions for Asia. Mr Davies will be responsible for the full portfolio...
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In...
YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Xaxis APAC executes first buy through comScore-The Trade Desk platform
Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers...
#ReThink: Ad blocking, nothing more than a flimsy band-aid
Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the...
Global ad spend to grow by 4% in 2015 to USD 529 bn: Carat forecast
Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent...
AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full...
Raja Rajamannar on MasterCard’s journey to ‘priceless’ experiences
The connected consumer matters for MasterCard. After all, any conventional definition of the different kinds of audiences changes, when they become active in an always-on...
What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they...
