Will U.S. Retail Sales Hit $5 Trillion in 2016?
According to the latest industry data, retail sales in the US grew 3.3 percent in 2015 and eMarketer estimates that growth “will pick up slightly...
Tagged: us
For Publishers, Pennies Don’t Build Empires
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president...
Put consumers at the heart of your digital plan: GroupM’s Samraat Kakkar
Samraat Kakkar, Head Digital, Group M – Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as...
Alibaba names Head of Global Intellectual Property Enforcement
Alibaba Group Holding Limited has appointed Matthew Bassiur as Vice President, Head of Global Intellectual Property Enforcement, effective January 2016. In this new role, Mr Bassiur will...
Programmatic Video in China
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is...
Review: Sony Xperia Z5 vs Sony Xperia Z5 Premium
There is only a US$70 difference between the Sony Xperia Z5 and Xperia Z5 Premium, so which model should you go for? Via DNA
Health and wellness startup PurelyB raises US$500K seed funding
PurelyB has raised US$500K in seed funding, led by Silicon Valley’s 500 Startups, with participation from Brunsfield Ventures Sdn Bhd and an undisclosed angel investor....
This YouTube channel makes more money from paid subscriptions than YouTube ads
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
Brands are failing at personalised marketing: Study
About 61 per cent of consumers are less likely to make future purchases following less-than-satisfactory personalised experiences, according to a study conducted by Forrester Consulting...
Dell Malaysia expecting a ‘flattish’ 2016
US technology giant Dell Inc is expecting a rather ‘flattish growth’ in Malaysia for next year, as companies increasingly feel the effects of the volatile...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Millward Brown & comScore partner globally on digital effectiveness
Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes...
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Dentsu Aegis acquires majority stake in Philippines’ JaymeSyfu Group
Dentsu Aegis Network has signed a definitive agreement to acquire the JaymeSyfu Group. The JaymeSyfu Group will join forces with Dentsu Philippines to form Dentsu JaymeSyfu....
