Maxus launches unique mood based planning tool Kaleidoscope in india
Maxus India has launched ‘Kaleidoscope’, a unique mood based planning tool which is Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s...
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Facebook has 3 million advertisers now
The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There...
Leanplum: Mobile Marketers Struggle with Relevancy
Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study on Tuesday — info that should serve as a wake...
ANZ hires Google’s Maile Carnegie as Head of Digital
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Komli Media renews partnership with Twitter in India
Komli Media, now a part of India’s SVG Media Group, has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this...
Ben Grace joins Havas Media Australia as CTO
Havas Media has appointed Ben Grace in the newly created role of Chief Technology Officer. As CTO, Mr Grace will oversee product management and digital marketing strategy...
Seafolly picks Ogilvy Australia as creative partner
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
Creativity in programmatic "should not be an afterthought"
Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in...
Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
Google AMP Use in Europe; Rubicon Project Financial Results
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
FB launches immersive full screen mobile ads called Canvas
After the success of carousel ads and Slideshow, Facebook has now launched a more immersive ad format for advertisers called Canvas. This new mobile-only ad...
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Instagram now has 200,000 advertisers
It has been almost six months since Facebook-owned Instagram opened up its platform to advertisers. The move which started with some select partners last September,...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
