S4M Expands US Footprint; Appoints Frederic Joseph US CEO of S4M
Preparing for growth, company moves into larger offices at 36 Cooper Square NEW YORK – S4M (Success for Mobile), a fast-growing adtech company has appointed...
Tagged: us
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
Macy’s Talks Shop On Its Location Data Strategy
AdExchanger | Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital...
RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes...
Week in Review: More money to power tech in SEA
Singapore makes clear the importance of technology and innovation in its Budget 2016, while SEA startups receive a US$15mil boost from the SuperSeed Fund. Via...
The ‘last mile’ is important for ecommerce: Sephora’s Ronan Hurley
Retail ecommerce sales in Asia-Pacific were expected to hit USD 877.61 billion in 2015, up 35.7 per cent from 2014, according to an eMarketer report....
Nielsen expands digital campaign measurement to 25 new countries by 2016
Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight...
Cookie-Based Modelling is a Thing of the Past: Q&A with Katie Field, UK MD, Viant
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting...
Eight intriguing US digital marketing stats from the past week
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
App developers should focus on digital analytics: AT Internet’s Fai-Keung Ng
As the industry tries to make sense of the consumers, data was the hero that stood out from 2015. The more data that a company...
Facebook appoints new Head of Indonesia
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
Thailand’s Medical Departures raises US$2.5mil Series A
Bangkok-based medical tourism portal Medical Departures has secured US$2.5mil in Series A funding, in a round led by Singapore venture fund DMP. Via DNA
Darren Yuen named Carat Malaysia CEO
Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities. A pedigree...
March Madness teams are streaming live on Facebook
March Madness is here and it’s live on Facebook. Eighteen of the 64 teams competing in this year’s men’s college basketball tournament broadcast on Facebook Live this...
Shubhra Speaks: Is the neighbourhood travel agent a thing of the past?
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
Audience Profiling: Time to Ditch the Stereotypes
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media; which allowed advertisers to easily...
