Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
Tagged: twitter
How Microsoft SG educated consumers on the dangers of piracy
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
Social Media: A Strong Influence on Millennial’s Buying Habits
At last some concrete evidence confirming a trend that has seemed likely. A recent study has shown that, compared with older generations, the buying habits...
Jonah Peretti & Co. Get Owned: Watch the ‘Wolf of BuzzFeed’ Spoof Trailer
Our Clip of the Week is the “official trailer” for a movie that doesn’t exist — but that we kind of wish did. “The Wolf...
Goooooaaal! Pelé’s new soccer app shoots and scores
For every soccer fan who has ever wanted to follow in Pelé’s nimble footsteps, here’s your chance. The iconic forward, still looking spry and wily at...
Is A Second Wave Of Social CRM Consolidation Upon Us?
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies....
Rubicon Project hits NYSE; Wall St appears positive on ad tech
Another ad tech IPO was put to test on Wall Street when The Rubicon Project rang the opening bell of the New York Stock Exchange (NYSE)...
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
A look inside publishers’ content studios
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to...
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Mindshare SG ups content mktg focus; launches ‘Discovery’
Mindshare Singapore has launched a new full service media unit called Discovery. As the frequency of branded content continues to rise, Mindshare believes increasing emphasis...
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Inside IBM’s $100 Million Digital Marketing Investment
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
Former Gawker editor to take Rob Ford approach to local news
Former Gawker editor A.J. Daulerio has just become the latest entrepreneur-journalist. He will be launching a local news site called Ratter scheduled to go live...
Brands Experiment With Twitter’s New Photo Collages
Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up...
