Facebook users in Indonesia have highest mobile usage rate worldwide
Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to eMarketer. This number...
Tagged: twitter
Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
All eyes on Southeast Asia, where all eyes are on mobile
Southeast Asia is a diverse corner of the world. In some countries, technology is highly advanced and ingrained into people’s lives, while, in others, the...
Expedia Teams Up With Twitter, Holland To Help ‘Van Gogh’ Take Flight
It’s been 125 years since the death of famed Dutch artist Vincent van Gogh, and Holland is going all out. With a yearlong commemoration of...
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Twitter opens nest in Hong Kong for Greater China advertisers
Hot on the heels of its Indonesian office opening last week, Twitter has also opened its Hong Kong office to service the online and mobile...
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
#AwalBaru: Twitter sets up shop in Indonesia
Twitter has opened an Indonesian office, making the announcement through a Tweet from its new handle @TwitterID account. Indonesia kicks off the company’s expansion plans...
Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
#sowhoknew: The dress that broke the internet
I always imagined that it would be Kim Kardashian’s naked bum that would ultimately break the internet. But it was actually a blue and black...
Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?
Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post’s...
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Pinterest’s plan to win over agency creatives
Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,”...
