PHD bags scotch portfolio of Health Drinks Bangkok
PHD Thailand has been appointed to handle Scotch Industrial (Thailand) Co. Ltd.’s portfolio of health products, following a five-way pitch involving Dentsu, GroupM, Starcom and...
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WildAid China teams up with superstar Angelababy to save pangolins
WildAid, an environmental organisation that focuses on reducing the demand for wildlife products, together with Wunderman, a global digital agency, has just launched a China-based...
Singapore’s EDB signs 3-year partnership with O&M
As Singapore’s Smart Nation agenda gathers pace, WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) have collaborated on a three-year strategic initiative...
Trump tweets in support of L.L. Bean as the brand faces online backlash
L.L. Bean is the latest brand to find itself in the thick of the Trump maelstrom. The company has been facing social media backlash after...
KRDS opens Hong Kong office
KRDS Hong Kong, part of the Paris headquartered KRDS Group has officially opened its doors in Hong Kong. Backed with the support of Invest HK,...
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
‘You might as well get going’: Late newsroom start times have gone the way of drink carts and private offices
Staffers of The Boston Globe learned last week that as part of a newsroom reinvention, most of them would be expected to start work at 9 a.m. The...
How celebrity death hoaxes power fake news
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
Data Alone Will Not Save You: Q&A With 1-800-Flowers’ Digital Guru
Amit Shah, senior VP-online, mobile and social media at 1-800-Flowers.com, is tasked with managing the gifting brand’s digital touchpoints. Over the course of his six...
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks
AdExchanger | Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by...
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
See Brands Live-Tweet the Coming New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
See Brands Live-Tweet the New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
The boldest proclamations from Glossy’s first year
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
