What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they...
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Payment Firm Stripe Launches Product to Help Retailers Sell Better on Mobile
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier. At an...
How the SG Elections played out on social media
As the People’s Action Party (PAP) returned to power in a sweeping victory, social media played a key role in the 2015 Singapore General Elections....
The NFL reminds us how great brands are built
Jeff Rosenblum is the founding partner of Questus, a San Francisco-based digital agency Bill Walsh sported pressed khaki pants, neatly combed white hair and a...
Best practices for profiling the anonymous customer
There are many challenges facing today’s marketers: pressure for growth, ever-growing marketplace competition and ‘always-on’ expectations from both customers and employers. According to a Forrester...
Periscope introduces Landscape mode
The live streaming app by Twitter, Periscope, has now introduced a landscape mode of broadcasting videos. Viewers can continue holding their device in portrait, or...
Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
Measuring your content effectively
Much has been said about ROI (return on investment) of content in recent times. As the world jumps on to the content bandwagon and gets...
SG #GE2015: PAP, WP lead the race on social media
There is no doubt that 2015 is the year that social media shapes up to be one of the key battlegrounds of Singapore’s General Elections,...
#sowhoknew: Google noodle their logo…love it or loathe it?
After a decade of use, Google ditched their old logo last week in favour of an ‘all new and improved’ (?) version. Some of the reactions...
SG Elections: CPF, Temask, education drive social media conversation
In the run up to the polling day in Singapore on September 11, social media discussion on elections, parties and agendas has been rising. Among...
Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
Social Media Marketers Take Note: Women Way More Likely to Use Pinterest
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted a substantial audience of committed...
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
SG General Elections heats up on social media
Millions of Singaporeans will go to polls on September 11 to decide the country’s next government. With the polls only a few days away, the...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
