Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
Disruption is shaking up the business world. New technologies are continuously evolving, propelling the natural transformation of the customer buying process. The exponential growth of...
Facebook continued on its growth path as beat the third quarter estimates with a revenue of USD 4.5 billion. The social media giant also clocked...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/11/2015
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
What is Facebook looking at next? Chris Cox, Chief Product Officer at Facebook explained the vision for the social networking giant at a recent press...
AdExchanger | Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video...
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Singtel and Ogilvy & Mather Singapore have rolled out phase two of the 99 per cent SME movement to spur all consumers to support local...
AdExchanger | Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The...
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