Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
Tagged: twitter
That Emoji Ad Network: The Global Scale of Emotional Targeting
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress....
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
NHL team’s hashtag gets trolled on Twitter with racist and vulgar slurs
Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
Havas Media Thailand names Ferdinand Gutierrez as CEO
Havas Media Group, the media arm of Havas, has appointed Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas...
Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke...
Australian brands struggle with social media content creation: Survey
The number one challenge for businesses in Australia using social media is content creation, according to a survey conducted by Hootsuite. As many as 30...
#sowhoknew: Looking for love on LinkedIn?
Valentines Day isn’t a big thing on LinkedIn. Well it wasn’t until BeLinked was launched, a Tinder style dating app that syncs with a users...
What kind of dog are you? Microsoft’s Fetch answers the question you never asked
The Internet + dogs = viral success for Microsoft. Once again, people are willingly using a Microsoft app and it can’t get enough of it....
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
