The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
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New Study Probes the Priorities and Challenges Facing Digital Publishers
This week, our friends at Mixpo released their latest report, The State of Digital Advertising for Publishers. Through a combination of interviews and survey data,...
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
Dentsu Aegis Network bags Maruti Suzuki’s digital mandate for India
Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was...
IRS Takes Facebook to Court, Showing Tougher Stance on IP-Driven Companies
Signaling a shift in enforcement tactics against big companies that make money from intellectual property, federal tax officials have sought a court order demanding internal...
The NCAA Goes Full-Court Press On Its Social Strategy
AdExchanger | The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest...
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
Vivendi Reconstitutes the Gameloft Board of Directors
Vivendi and Gameloft announce that the Gameloft Shareholders’ Meeting appointed five members proposed by Vivendi to the Board of Directors of Gameloft, a leading international...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Lenovo launches digital campaign to helps Jharkhand girls build a school
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
Mobile first doesn’t mean mobile only
It’s hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the...
LEE’s promotes urban denim culture with #RefreshTheCity
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
