Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
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Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
Bloomberg Media to provide news on Japan’s LINE
Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
Rounding Up ROI: Visa and Oracle Debut Solutions to Help Merchants Measure Digital Ad Success
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
Havas Media ANZ bolsters commercial expertise team
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis
Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
Kit Kat’s break with Twitter
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
The rise and fall of Mode Media
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
Where Will Facebook’s Ad Reinsertion Move Leave GroupM?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
