Infographic: The Twitter Stats Marketers Need to Know
If you’re yet to buy into the fact that there is enormous value in marketing through this platform, here’s something to consider. The cost to...
Tagged: twitter cases
Justin Smith’s Blueprint for Modern Media
The path of modern media is anything but direct. Justin Smith, the new CEO of Bloomberg Media Group, is emerging as one of the trailblazers....
How misusing Tumblr might hinder your connection to the teen demographic
Below is a list of five brands using Tumblr well, but first a look into what a popular Tumblr user, Georgia Gore, thinks of more...
Adtech-enfreude: RadiumOne CEO’s Arrest Brings Out the Haters
The news is shocking. RadiumOne CEO and founder Gurbaksh Chahal was arrested in San Francisco and charged with 47 counts of felony assault against his...
5 Lackluster Brand Instagram Posts
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
New to Retargeting, Twitter Abstains From Ad Industry’s Privacy Program
Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue...
Mini Mocks Weiner With Selfie From @CarlosDMotor
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was...
The CW Targets Royal Baby Photos With Ads For ‘Reign’
The birth of a new British royal elicited a blizzard of Twitter posts from brands looking to emulate Oreo’s famed Super Bowl tweet. A number...
Onalytica – solutions that unlock the value of online data
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
Jay-Z Loves Cap’n Crunch. And Vice Versa.
The breakfast cereal wasted no time in capitalizing on a Twitter shoutout from a very famous fan Via digiday,com
Twitter Tinkering With Browser and Email Based Ad Targeting
Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with “new ways to tailor ads,”...
Why Twitter Embraced Retargeting
Retargeting based on real search intent, as opposed to tweets or Facebook Likes, is an advertiser’s “wet dream,” says one exec Via digiday,com
Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile...
